My hair defines a lot of who I am and allows me to showcase different personalities.
If I want to look super corporate I put it in a high bun, a low bun will make me look more relaxed, and having it out will make me feel like I am free.

I was fascinated with hair from a very young age.
As a kid, I used to do people’s hair and got paid for it. I loved to experiment different techniques on my own hair and was known as the go-to person when it came to hairstyling.

Paradoxically, I did think that I had to straighten my hair in order to be beautiful. I didn’t believe that there were many options available.

When I was 12, I remember having a conversation with a family friend who looked at me and said: ‘how can you be so good with hair but can’t take care of your own?’
I believed that my hair was taken care of because it looked nice but it wasn’t healthy and he could obviously notice that.

This encouraged me to question my hair knowledge a bit more, research information about natural hair, and educate myself on this topic.

Little girls are the main reason why I started my business.  I have a little niece and don’t want her to grow up thinking that her hair is an issue.
I want her to believe that her hair is naturally beautiful, and I am glad she now has this mentality.

There is a lot to do in regards to representation reinforcement and education, especially because these are lacking in our society!

Brands are trying to represent us better but people in the boardrooms definitely don’t look like us, and keep picking the same girls over and over again.

The furthest they go is choosing a mixed-race girl with very loose curls and naively believe that they ticked the black girl box.